Re:Purpose It was created as an outlet of creativity in between my toddler's naps and managing the operations of The Double Jay Collective Inc.

After having to shut down my previous clothing brand due to COVID and relocating outside of Toronto, Re:Purpose It was born from pulling out my machines from moving boxes and remembering the joy they sparked in me.

Everything in the storefront is created with the understanding of both intention and impact — from having all of our clothing ethically made in Canada and as size-inclusive as possible, to designing and creating every one of the products by hand (all while the toddler is sleeping), and working to give items a new life whenever possible.