Commonly associated with subpar cuts of meat, sugary marinades, and excessive additives, our goal is to challenge the status quo and redefine what quality beef jerky can be.

We make the cleanest, healthiest, and highest quality beef jerky in Canada. By exclusively using premium cuts from 100% grass fed and grass finished beef with no sugar, additives, or preservatives, we produce a beef jerky that has an unparalleled taste, a more tender mouthfeel, and a distinct flavour profile that celebrates the meat itself. ​Our beef jerky also has an exceptionally high protein content and unbeatable macronutrient profile.​

At Better Bovine, we believe in going against the grain by using better ingredients, and embracing simplicity.

We're all beef. No bull.