Cluck & Squeal

The Cluck & Squeal Story 

Founder Marc Cardinali has received praise from top restaurateurs, celebrity chefs, outdoorsmen, and pit masters from the American South. Marc has toured his award-winning products at competitions and demonstrations in Canada and the USA.  International momentum created demand from barbecue teams located in Italy, Australia, and France.  He’s been featured in BBQ Times (a popular American BBQ Magazine), and has appeared on the #1 rated outdoor sportsmen show based in the barbecue state of Texas. Marc’s seasonings were developed with care and craft, and his dedication to managing a fire, discussing cooking theory, teaching, and assuring his audience that Cluck & Squeal is a simple way to bring a meal to life.

Nurturing the Palate

We all have powerful memories of being cooked for by our parents and grandparents. As we get older, we recognize cooking as an act of love, and we come to appreciate how flavour is a memory that runs deep. For Marc Cardinali, food and family have always been inseparable. His Italian grandmother sang her recipes while she cooked, and now Marc reminisces about this when he prepares a meal. All the herbs and vegetables the family needed came from the backyard garden Marc’s grandfather tended with expertise. Marc walked the garden as a toddler. His grandparents thought they were babysitting, but they were teaching the boy about vines and the earth and the root of flavour. Marc’s mother put a creative spin on her cooking, and his father raised livestock, two more sources of Marc’s knowledge and understanding of what good truly tastes like. Marc learned quickly that enjoyable, memorable meals spring from wholesome ingredients and respectfully grown food. Cluck & Squeal is a product born of these simple lessons.