Smelling Pink Inc

 

Smelling Pink, founded by Tracy Pepe, is a company that uses scent therapy to support individuals, particularly those living with dementia, Alzheimer’s, and Parkinson's. By incorporating smell therapy into daily routines, Smelling Pink aims to reduce anxiety, improve sleep, appetite, and overall quality of life for seniors in long-term care settings. The company partners with organizations like Baycrest and Responsive Care Management, and has expanded its efforts to British Columbia, supporting over 40 care homes.

Additionally, Smelling Pink manufactures and sells essential oils and custom blends through its online store, offering a variety of aromas specifically tailored to enhance well-being. The company also provides scent-related training to caregivers and staff in long-term care homes, ensuring that smell therapy is effectively integrated into care programs. Through these initiatives, Smelling Pink continues to promote a holistic approach to wellness, focusing on improving the lives of seniors with cognitive conditions.